Bollywood producers shift release strategies as cinemas report uneven footfall

Several Bollywood film producers have adjusted their release strategies this week after cinemas in multiple Indian cities reported uneven audience turnout, reflecting changing viewer preferences and ongoing competition from streaming platforms. Industry sources said some upcoming films may opt for staggered theatrical releases or shorter cinema windows, while others are renegotiating digital rights to balance revenue risks. Trade analysts noted that although big-budget films still draw crowds, mid-range productions are increasingly cautious, signaling a strategic shift in how India’s film industry approaches distribution in 2025.